Rael Strikes Strategic Partnership with TowerBrook Capital to Scale Brand

Holistic personal care brand Rael struck a strategic partnership with TowerBrook Capital Partners to scale the brand across channels.

Led by CEO and cofounder Yanghee Paik, Rael will partner with TowerBrook to continue innovating across its portfolio and reach more consumers globally while advancing education around holistic cycle care, officials said.

“Rael extends TowerBrook’s track record of investing behind products and services that help consumers live healthier lives and builds on the firm’s experience scaling emerging brands through periods of transformational growth,” said Michael Recht, managing director at TowerBrook. “Rael’s products have distinct positioning in women’s wellness, and we are excited to build upon the unique trust the brand has developed with consumers.”

Further strengthening the partnership, John Replogle has been appointed chair of the board to support Yanghee and the company’s leadership team. Replogle previously served as CEO of Burt’s Bees and Seventh Generation and earlier led Unilever’s North American skin care business.

Holistic Care

Founded in 2017 by three Korean American women, Rael offers high-performance feminine care, skincare and hormonal wellness products made with ingredients that support women’s evolving needs throughout their lives. Headquartered in Los Angeles with an office in Seoul, Korea, Rael has built a strong omnichannel presence across both markets, reaching consumers through leading retailers and e-commerce channels.

“We started Rael because we believed women deserved better choices in period care, and that belief led us to pioneer holistic cycle care,” said Yanghee Paik, CEO and cofounder of Rael. “From our first conversation, TowerBrook understood the impact of our mission and believed in it as deeply as we do. Their track record of scaling founder-led brands while preserving their uniqueness makes them the ideal partner as we aim to serve more women around the world.”